It could have been the “level” of the people in the room since it was billed as a professional development session.
It could have been the amount of attention, time and effort people are spending on social media these days.
It could have been a lot of factors coming together at once.
But I came away extremely impressed with the group at spoke to and with at PRSARVA’s professional development event last Friday.
Here are the presentation slides for all who want to take a look…
Click here to view presentation
If social media is a ladder and each step up is another level of education and commitment then I think Richmond’s PR and marketing community has climbed another rung or two over the last six-to-twelve months.
Outstanding crowd at PRSA session last week.
In the past, my hope as a speaker was to get everyone to the same level of understanding with a great deal of teaching going on in similar hour-long sessions. Last Friday, it was clear that everyone in the room was on the same page and my role was more of a validator than teacher. My hope is that each person came away with one little nugget as opposed to many bars of gold.
Needless to say I was impressed.
So where (as a community) do we go from here? I think while we continue to educate ourselves about the new platforms, etc. that seem to pop up daily, it’s time to focus more on getting better on the core work. Some of the themes of the presentation (storytelling, using images, understanding mobile and its opportunities) will hopefully help you focus.
Thanks again for the opportunity to present. I really learned a lot.
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