No, not another “five brand lessons you learn from Springsteen” post

by Jon Newman

This is a big week for me.  In the next week or so I’m going to see Bruce Springsteen live.  Twice.

In the past I might have fallen victim to the same “crutch” that other blogger sometimes depend on.  I’ll admit to it, I’ve also done it in the past.  That’s taking something you are doing or are passionate about and stretching that into a blog post about three or five or seven lessons you can learn from that person or thing.

At first it was cute, then it grew a little tiresome and then it became the thing that everyone did.

I’m stopping now.

In this social world I’m finding it harder and harder to separate the personal from the professional.  More times than not lately I’ve been chided by some who have grown tired about my Facebook posting or tweeting about Springsteen, or Rutgers, or the Mets, or my other passions.  By not connecting my passions directly to a blog post I hope I’m giving them one less thing to chide me about.

If I sound a little bitter, well maybe I am.  If social sharing is not created to share things that you are truly passionate about then what is it there for?  Please tell me it’s not just about sharing your latest views about marketing, PR or advertising because if it is the world would then be a truly boring place.

Maybe I/we are somewhat to blame for that.  Maybe we get so caught up on the use of social media, we forget what it is there for, for people to just share.

If you don’t like what I’m sharing then feel free to unfollow, unfan, unlink, unpin and unconnect with me.  I’m not forcing you to do any of that, it is your choice.

As Springsteen says in “The Ties That Bind,”

It’s a long dark highway and a thin white line Connecting baby, your heart to mine.

Maybe we should look at social media as that highway and its thin white line.  You can ride it with me, or get off at the next exit.  You can choose and should choose the Ties That Bind.

Shit, there I go using Springsteen to teach a lesson in a blog post.  Damn.

Thanks For Ten Great Years….

by Jon Newman

I know I’ve been a bit of a slacker on the blog side recently.  The truth is I’ve been doing a lot of thinking recently about the future and the direction of PR and how it fits in the social and digital universe.  I’ve got some posts “written” in my brain and I will share them with you in the near future.

I’ve also been thinking about the past since THP is celebrating its tenth anniversary this week.

It’s been a fun, wild ride so far.  Amazing what you can accomplish without a business plan, huh?

So some quick thanks are in order.  To my wife Kyra and Josh’s wife Rose, thanks so much for being patient with us on this continuing journey.  Josh always says we have three levels in our business hierarchy, us…our employees…and on the top rung, Kyra and Rose.

To our co-workers, many thanks for the great work and great times.  We’ve been very fortunate to have had a very low turnover through the years with our first four employees still working with us for many of those ten years.  Thanks for taking such good care of us and our clients.

To our clients, we hope we’ve delivered great work for you.  Many of you have been along for most of the ride as well and have become great friends along the way.  We hope to continue all those business and personal relationships.

To the Richmond business community, thanks for all the support.  We have and work with a lot of great partners who have added to the success of our business.  We hope to continue partnering with you as we have always looked at our business as a true “Partnership.”

On a truly personal note, I’d like to thank Josh (who hopefully played at least one round of golf on his current trip to Ireland) for being the best “second wife” a guy could ever have.  The truth is we barely knew each other ten years ago when we took this leap of faith and I can say on my end that it was one of the best decisions I’ve ever made.

I’ve included the latest edition of our e-newsletter which has a lot of fun info on the ten years and our current staff.  Don’t forget to take the quiz that’s included since one lucky person will win, what else, two tickets to see Springsteen in DC in September (got to be true to the personal brand, right?)

A lot has changed in ten years and we expect more changes in the future.  Our plan is to be here for at least the next ten being the best we can be.

That’s all we or anyone can ask for, right?


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