10 Tips for Mastering Your Television Skype Interview

(Editor’s note:  Cam is one of The Hodges Partnership’s media relations superstars. Much of his recent work has been focused on international media for clients like ChildFund International.  This post is a result of his recent success.) -JN

by Cameron McPherson

One of the neatest things about technology advances is how it lets news organizations connect with sources and experts more quickly. With Skype, Google+ and other video calling tools, news networks like CNN and MSNBC can get an expert on the air in a matter of minutes.

ChildFund’s Mark Dasco does a Skype interview with CNN International after last year’s tsunami in The Philippines.

ChildFund’s Mark Dasco does a Skype interview with CNN International after last year’s tsunami in The Philippines.

A video interview via Skype or Google+ is much like a traditional studio interview. There are some extra things to keep in mind though. When we’re coordinating Skype interviews for clients, here are some of the tips we share:

Do not look at your screen: You will look weird. Instead, look at your computer’s camera, so it appears to viewers that you are looking at them. Put a bright sticker or another marker to draw your eyes to the camera.

Know your talking points: Just because you’re behind a computer and not in the studio, does not mean you can cheat by including notes on your monitor. This is broadcast television – the big leagues! If your eyes are reading from the screen, it will look awkward to viewers.

Turn off notifications: Remember how I told you to look at the camera? Turn off email and other desktop notifications that may pop up and distract you during your interview. Also, silence cell phones to avoid unwanted background noise.

Create a backdrop: This sounds like common sense, but if you’re doing an interview from your office, be sure to clean up. It’s also an opportunity to include organization signage in the background. If you have a poster or sign with the organization’s logo, put it behind you.

Practice: Don’t wait until you’re live on CNN to see how you look on the video feed. Practice with a friend or coworker to make sure you and your surroundings look top notch. Test lighting to make sure it’s not too dark or bright. It’s also a chance to practice looking at the camera, something that may not feel “natural.”

Wardrobe: The safest color to wear for television interviews is blue. In general, do not wear white, black, red or patterns, and avoid colors that blend into the background.

Headphones: Ideally, you’ll be able to hear the anchor without the use of headphones, but have them around just in case. Use a pair of discreet, white or black headphones, if needed.

Reduce background noise: Turn the television off. Not only will it create background noise, but the short delay can distract interviewees. Additionally, be aware of other outside sounds that could interfere. Closing your office door is always a good idea.

A Professional Skype username: While it’s unlikely your username will be displayed on the screen, the producer will need to connect with you beforehand. Nothing takes away from an expert’s credibility like “BarbieGirl99.” I suggest a username with your full name and organization.

Keep IT on standby: This is technology you’re dealing with – it will break when you need it most! Make sure you have someone around who can fix any issues that pop up.

Producers will often call and do a sound check before broadcast to make sure the connection is solid. Feel free to ask any questions or concerns you may have at this time. But, remember: you’re an expert and you’re going to do great!

Do you have any tips for the perfect Skype interview? Please share in the comments below.

The #PR gamechanger.

With apologies to my friends in the satellite media tour/video news release world, I’ve been silently waiting for years for the time that technology would catch up and allow just about anyone to “broadcast” news using inexpensive devices and technology.

The time has come.

Today BBC announced that it’s working on an iPhone/iPad app that will enable reporters to shoot, edit and feed stories (and I’m guessing live video) from their Apple device on both 3G and wireless networks.

The implications for broadcast journalists are staggering.  For the last few years we’ve seen the integration of Skype-quality video into newscasts where they are now commonplace and the video quality is more than acceptable.  The cost savings associated with this new technology are great as the need for satellite trucks and satellite time will now shrink dramatically.

For PR and social media pros, we are now a step closer to direct feeding/broadcasting soundbites and interviews at extremely low costs to any broadcast journalism outlet.  That is if we can maintain some level of video and audio quality.  Our ability to become PR/SM utility players who can learn how to shoot, edit and at least hold an iPad still will become more important as this new application becomes more mainstream in the news room.

Our ability to produce our own iMedia tours is also one step closer as well.  With basic audio, lighting and shooting skills our mobile devices will soon become more important that we ever would have realized in the practice of our craft.

We’re not quite there yet, but it’s time for us to get ready.  The technology will continue to evolve.  We better as well.


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